"I wish I would have done it 15 years ago. To have someone who knows how to target my ads, put me in front of the people I'm looking for, it's been life-changing here."
Matt · Powder Masters, Michigan
For Established Michigan Home Service Companies
Everyone's Ads Look the Same. Yours Shouldn't.
Done-for-you video ads for established Michigan home service companies. Built to make you stand out in the feed, build trust before the first call, and keep your sales team booked.
No long-term contracts · Southeast Michigan · Done for you
Some of the companies we make ads for
- Universal Home Services
- PowerHouse Generators
- Guevara Construction
- Masters Roofing
- Skyline Chimney & Masonry
- CM Landscapes
- Powder Masters
- Metro Lawn Sprinklers
48 hrs
Avg. time to first qualified lead
No Contract
Month-to-month after setup
Done-for-You
Strategy, content and ads handled
Southeast MI
Focused on local service businesses
Sound Familiar?
Great Company. Ads That Look Like Everyone Else's.
You have the trucks, the crews and the reviews. But in the feed, your ads blend in with every other company in your area, and the people scrolling can't tell you apart.
The real problem: Referrals are great, and you probably get plenty. But once you're paying for leads, blending in gets expensive. When every ad looks the same, people pick the cheapest. Video lets them see you, your crew and your work, so they pick you for the right reasons.
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Your ads blend in Stock photos, AI-written copy and the same discount everyone runs. Nothing in them says why you're the better choice.
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Google is maxed out You're already paying for Google Ads or Local Services Ads, and every extra dollar buys fewer good leads.
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Leads, but not booked jobs Past agencies and lead services brought clicks and form fills, not leads your sales team can actually close.
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Your sales team has holes in the calendar You have people ready to sell, and not enough qualified appointments to keep them busy every week.
Real Client Work
Proof Beats Promises. Here's Our Work.
Real ads we made for real service businesses. Owner on camera, real footage, built to bring in booked calls.
Universal Home ServicesElectrical, plumbing & HVAC
PowerHouse GeneratorsHome generators
Masters RoofingRoofing
CM LandscapesLandscaping & hardscaping
Skins Custom VinylVinyl, wraps & PPF
Bonus
Don't want to be on camera? We can build it with AI.
Most of what we make is real people and real footage, because nothing builds trust like a real face. But if filming isn't an option, we can also build ads with AI. Same strategy, same ad management. This one for Guevara Construction was made without a shoot day.
These play silently so the page stays calm. Tap any ad to watch it with sound.
The Process
It Starts With a Conversation.
Everything is built around your specific business, your best jobs, and the customers you actually want. Here is how it goes.
Step 1
1
Discovery Call
We dig into your business, your goals, and your current lead flow to see if this is a fit and what it would look like for you.
Step 2
2
Strategy and Offer
We figure out which jobs are most valuable to you and how to position you as the go-to provider in your market.
Step 3
3
Script, Film and Edit
We script your ads, handle the shoot, and edit everything. Owner on camera, AI, or a mix. Whatever works best.
Step 4
4
Launch on Meta
Ads go live on Facebook and Instagram targeting your ideal customers in your service area.
Step 5
5
Speed-to-Lead and Scale
Automated notifications the moment a lead comes in. We monitor and improve the system so results compound over time.
Real Results
Don't Take Our Word for It.
Real owners, in their own words. Tap any video to play it with sound.
Results
Shoot day
"If you're looking for results you gotta take the step."
Chris · Skyline Chimney & Masonry, Michigan
Right after shoot day
Skins Custom Vinyl
Right after shoot day
Miraj Events
About
Hey, I'm Andrew. Here's Why I Do This.
- Former college basketball player
- Accounting degree
- Ex-finance manager at a fabrication shop
- Husband and dad
I always wanted to build a business. I just never found a service that felt like mine. I was good at video, good at communicating and good at marketing. When I realized I could combine all three to actually grow businesses, not just make them look good online, it was the most exciting thing I'd ever found.
It got real when my wife Madison and I found out we were expecting our son, Everett. Up to then I'd been doing one-off video projects on the side. After that I went all in and put my own money into learning how to build ads that convert, and the systems behind them.
Before Kline Video I ran the finances for a fabrication shop. That's where I learned how hard contractors work: thin margins, long days, and owners doing five jobs at once. I have a lot of respect for the people who do that work, and I like being in their corner.
Attention doesn't pay your bills. Booked jobs do.
Most agencies sell views, followers and "brand awareness." That's fine for a big company buying billboards. For a local service business, what matters is the right people raising their hand. That's what we build: direct-response video ads made to turn into booked calls and closed jobs.
More than ads.
One of our clients has been selling for years and he's great at it, but one day he asked for my take on a sales question. That's when I realized I can help my clients with a lot more than marketing. Another client got almost all of their work from referrals and had no real way to handle leads that weren't already sold, so we built them a self-booking calendar, a two-call close, triage scripts and a plan to get more people showing up to their calls. That's the part of this job I love most.
Why it matters to me.
My dad made it to everything, and I want to do the same for my kids. I don't want to miss a thing while they grow up, and owning this business gives me the freedom to be there. I want to help my clients build that same kind of freedom.
My promise: I can't guarantee results, and nobody honest can. What I can promise is that you'll always know what we're looking at, what we're changing and why. And if the thing holding you back isn't leads, I'll help you with that too.
Andrew KlineFounder, Kline Video
FAQ
Questions We Hear a Lot.
Answered honestly.
No. There is no long-term contract and no lock-in period. After the initial setup, everything is month-to-month. If it is not working for you, you are not stuck. We would rather earn your business every month through results than hold you to a contract. That is what keeps our clients around.
Not necessarily. Owner-on-camera is powerful because nothing builds trust faster than a real face and a real story. But it is not the only way. We can also build ads with AI for clients who prefer that route. Whether you want to be on camera yourself, put a natural speaker from your team in front of the lens, bring in a professional, or go the AI approach entirely, we can make it work. We will figure out the best fit together.
There is a flat setup fee that covers everything: strategy, scripting, filming, editing, and full campaign build-out. Plus a monthly management fee and your direct ad spend to Meta, which you pay directly and not through us. Most of our clients spend at least $1,500 a month on ads. We do not publish our own fees because every business is different. Once we have talked through your situation and confirmed it is a good fit, we will go through the numbers together on the call.
Faster than most people expect. Most clients see qualified leads coming in within the first 48 hours of their campaign going live. Video builds compounding momentum over time. The longer it runs, the better it performs. But you are not waiting weeks just to know if it is working.
We are not just making videos. We are building a lead generation system. That means strategy, scripting, filming, editing, ad targeting, and follow-up automation all working together. A production company hands you a finished video. We put it to work and make sure it is actually bringing in customers.
If you genuinely cannot handle more volume right now, I will tell you straight up that this probably is not the right time. But here is what surprises most people: part of what we build is the lead management infrastructure, automated follow-up, CRM setup, and booking flow, that actually helps you handle more without things falling through the cracks. Whether the timing works is worth a 20-minute conversation.
Is This a Fit?
We're Selective About Who We Work With.
This system works best for a specific type of business. If this sounds like you, the call is worth your time.
✓ This is probably a fit if...
- You're an established home service or trades company (HVAC, electrical, plumbing, generators, roofing, concrete, landscaping, masonry, or similar)
- You have crews, trucks and good reviews, and you do great work
- You have a sales team or estimator who can follow up with leads quickly
- You've run paid ads before (Google, Facebook or lead services) and want more from what you spend
- You sell medium to high-ticket jobs and want more of them
- You want marketing handled so you can run your company
✕ This probably isn't a fit if...
- You've never run any kind of paid advertising
- You're just getting started and don't have crews or systems in place yet
- Nobody can call leads back quickly when they come in
- You're shopping for the cheapest leads possible or a DIY course
- You're already at capacity and genuinely can't handle more work
- You're outside Southeast Michigan (occasional exceptions for strong fits)
Free Discovery Call
Ready to Stop
Blending In?
Book a free discovery call. We will learn about your business, look at what you are running now, and walk through exactly how we would help you stand out and keep your sales team busy.
Book Your Free Discovery CallNo long-term contracts · Southeast Michigan · Done for you